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An average Tiktok user spends 95 minutes on the app per day. On YouTube, 2500 videos are uploaded every minute. Every second, 6,000 tweets are posted. And if you want an even more mind-boggling stat: over the last two years, 90 percent of the data in the world was generated. TL;DR: it’s never been more important to create content that breaks through the noise. But how?

In this session, you will learn some of the consistent themes that lead to creating content that captivates audiences on social media platforms and drives engagement.

You’ll learn:

  • 4 consistent themes which drive social media engagement
  • Examples from brands who do it well
  • Tips for how to take these themes and apply them to your own brands channels

Brittany Cabriales
Head of Social Media