Creators vs. Influencers: How to Navigate the Changing Landscape of Legacy Brands in the Creator Economy

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The rise of the creator economy has challenged the traditional model of influencer marketing and opened new opportunities for brands to collaborate with content creators. But what is the difference between a creator and an influencer? And how can legacy brands leverage their unique strengths and audiences to grow their business and reach new customers?

In this session, you will learn:

• The key characteristics and motivations of creators and influencers, and how they differ from each other
• The best practices and strategies for working with creators and influencers, and how to avoid common pitfalls and mistakes 
• The future trends and challenges of the creator economy, and how legacy brands can adapt and innovate to stay relevant and competitive

Join Kelley Myers, Head of Consumer Social for Microsoft for this engaging and informative session, where you will gain valuable insights and tips on how to leverage the power of creators and influencers for your legacy brand.