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As a content creator, you want to connect deeply with your audiences, and if you use storytelling properly, then you will move them to action. But you're not engaging with them like you could because no one has shown you this proven narrative framework. Now you can hack through the noise and hook the hearts of your audience every time when you apply the And, But, Therefore (ABT) agile narrative framework to propel your content marketing. In this immersive session by Park Howell, known as "The World's Most Industrious Storyteller," you will learn how to leverage the three forces of story the ABT represents including agreement, contradiction and consequence.  Your audience's primal, problem-solving, decision-making buying limbic brain loves this problem/solution story structure and you will too. But you have to understand the magic to cast the spell. So join Park and learn the applied science and bewitchery of the ABT to make your messages land right the first time, every time. 
Key Takeaways:
  • Learn how to have your messages land right the first time, every time, fast with the ABT narrative framework.
  • Grow as a more confident and persuasive communicator.
  • Understand how to use the ABT on ALL social channels.

Park Howell
The Business of Story