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The digital era has revolutionized the way organizations communicate with their audiences, making social media an indispensable platform for building brand presence and engaging with clients. However, implementing effective social media strategies requires more than just creating accounts and sharing content. It demands a well-executed change management process to ensure that teams within organizations embrace and actively participate in social media activities.

At this virtual conference session, Sabrina Bauer, Regional Marketing Manager at VHB, delves into the essential strategies and tactics for driving social media adoption within teams. The session will explore the challenges faced by organizations when introducing social media initiatives, the resistance often encountered, and practical techniques to overcome resistance and foster active team involvement. She will discuss the importance of establishing a clear vision, providing adequate training and resources, fostering a culture of collaboration, and implementing effective feedback mechanisms.

By attending this session, participants will:

  • Gain valuable insights and practical tips to effectively manage change and transform their teams into active contributors on social media
  • Enhance brand visibility
  • Improve customer engagement

Sabrina Bauer
Regional Marketing Manager