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Everyone says that video is gold in 2023, but how can your organization jump in without costing too much time or resources? With the right framework in place, your brand can capture the potential of viral social platforms like TikTok and Instagram Reels:
- Understanding the landscape of video content: Why it works and the common mistakes that brands make when creating videos for their marketing mix
- Bringing it to life on social: The ideal tech stack for video creation and how to build for each social platform while still utilizing trending audios and formats
- Producing content regularly and efficiently: How to maximize your content so it works harder for you and setting foundational trust with leadership so you can get content filmed, approved, and out the door while the trends are still hot
TRAINING AGENDA & ACTIVITIES
Chapter 1: Why video has become important
- Static social vs engaging video
- Current media landscape involving TikTok brain, watch times, ad fatigue
- What types of videos resonate with which audiences
- Mistakes often made and how to prevent them
20 minutes - Education
10 minutes - Breakout session
15 minutes - Q&A with larger group
15 minutes - Break
Chapter 2: How videos come to life on social
- Different formats for each platform
- Optimizations for each platform (post copy, on screens, trending audios)
- How to source audio
- The ideal (free) tech stack for short-form video creation
20 minutes - Education
10 minutes - Breakout session
15 minutes - Q&A with larger group
15 minutes - Break
Chapter 3: How to produce effectively
- Creating efficient approval processes with leadership and your team
- Doing more with less budget and resources
- How to scale creativity without increasing budget needs
- How to measure success
20 minutes - Education
10 minutes - Breakout session
30 minutes - Q&A with larger group
5 minutes - Closing Remarks
Michelle Nguyen
President & Chief Strategist
Super Duper Studios