Maya Wasserman

Marketing Director
Sony Electronics

Maya Wasserman is Head of Marketing, Personal Entertainment, Home Entertainment and Brand Marketing at Sony Electronics, leading marketing planning, strategy and communications.

With over 15 years of experience in both brand and performance marketing, she is skilled in driving real business results through creative and integrated omni-channel marketing with an emphasis on consumer marketing, thought leadership, team building and a data-driven approach.

Most recently, she led the development, launch and execution of the global For The Music brand platform for Sony Audio products, leveraging brand partnerships with Grammy winning artists Miguel, Olivia Rodrigo and Peso Pluma. In addition to her role overseeing Marketing for the Personal and Home Entertainment divisions, she also leads Brand Marketing for Sony Electronics, and is responsible for building a newly formed brand marketing department and developing the brand strategy.

When she isn’t working, she can be found spending time with her two kids and rescue dog or practicing yoga.

Maya Wasserman’s Session

8:00 a.m.–8:45 a.m. PT — Thursday, October 24, 2024

Panel: The Evolution of Social Media Advertising: From Targeting to Personalization

Check out our early bird ticket prices!
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