Katie Gancarz

Senior Manager, Social Media
Hyatt Hotels Corporation

Katie has been working in the social & digital space for almost two decades. She began her career agency-side, working for a small social media agency specializing in hospitality, then took a role at the prestigious Peninsula Hotel, overseeing their social& digital efforts before joining Hyatt. Her first role at Hyatt was an Area Digital Marketing Manager, she then joined the Global Social Media Team in 2016, overseeing a variety of brand & World of Hyatt social channels, strategies & campaigns. She’s always had a passion for hospitality, social media, and traveling the world. In her spare time, Katie can be found participating in a triathlon if she’s not chasing after her toddlers.

Katie Gancarz’s Session

9:45 a.m.–10:30 a.m. PT — Thursday, October 24, 2024

The Key to Crafting Thumb-Stopping Content

In this session, Katie Gancarz of Hyatt Hotels Corporation will share how you can create thumb-stopping content across social media channels while leveraging data-driven insights, existing available content, and cultural insights and trends, no matter your budget size. This session will highlight how World of Hyatt’s social creates beautiful, engaging social media content across different channels and builds upon learnings with performance insights. 

Takeaways include: 

  • Tips for how to combine data-driven insights and cultural trends in the content planning stage
  • Pointers on how to elevate available assets of any kind with free tools 
  • Best practices for creating eye-catching video content 
Check out our early bird ticket prices!
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