Alyssa Santoli

Sr. Manager, Social Media & Influencers
Vitamix

With ten years of experience in social media and digital marketing, Alyssa leads the social/influencer team at Vitamix…a brand with an avid fanbase and following worldwide. Her team sets the tone for brand marketing with insights from consumers and influencers alike, leaning into the authentic relationships built within the Vitamix community.

Alyssa Santoli’s Session

10:45 a.m.–11:30 a.m. PT — Friday, October 25, 2024

Measuring the Impact of Influencers and Creators for Your Brand: The Art and Science Behind Gaining Buy-in

Influencers and creators are amassing big trust among consumers and it’s no secret they’re the key to a complete social media strategy. And while it can be difficult to imagine having to rationalize investing in influencers, it’s a day-to-day battle many social media practitioners fight. Building the structure and strategy for a brand influencer program is critical…and showing the impact of that program on your marketing efforts and business can be even more important.

Here’s what we’ll cover in this session:

  • How to make the case for an influencer program budget and rationalize spend to leadership
  • Creating an influencer content strategy that works hard for your brand but chases after business objectives
  • How to build reporting that shows brand AND business impact to your peers and leadership
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