David Velez

8:00 a.m.–8:45 a.m. PT — Thursday, October 24, 2024

Panel: The Evolution of Social Media Advertising: From Targeting to Personalization

In today’s rapidly evolving digital landscape, the ways in which brands approach social media advertising are transforming at an unprecedented pace. This keynote panel, "The Evolution of Social Media Advertising: From Targeting to Personalization," will delve into the critical shifts that are reshaping how businesses connect with their audiences. Industry leaders will explore cutting-edge strategies for scaling content, the growing role of AI in driving hyper-personalization, and the importance of first-party data in refining targeting efforts. The session will also address the integration of AI and machine learning in social media strategies, the rise of new platforms, and effective influencer collaborations to boost authentic engagement and sales.

Key Takeaways:

• Proven strategies for scaling content to meet the demands of personalized advertising.
• Insights into the role of generative and predictive AI in enhancing targeting and personalization efforts.
• The importance of leveraging first-party data for more effective audience targeting.
• Predictions on AI and machine learning’s impact on social media strategies in 2024-2025.
• Emerging social media platforms and features that retail and grocery brands should prioritize to engage the next generation of consumers.
• Best practices for collaborating with influencers to foster authentic engagement and drive sales in a competitive market.