Developing a Social Media Strategy for Small Teams

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We all want to improve our social media. There’s a lot of guidance and toolkits out there on how to increase engagement, grow your audiences, and drive traffic. But, this expert advice can feel like it doesn’t work for small teams or teams of one. There’s another way. By taking a data-driven approach towards social media, you can craft a custom strategy that fits your capacity.  

In this session, I will share how you can use data, available freely through social media platforms, to develop a strategy that fits your audience and is more resilient in the face of the ever-changing algorithms. Get tips for starting with social media experiments and learn how to creatively reuse content. By taking a data-informed approach, you and your team (if you are lucky enough to have one) can ensure that your social media has the greatest impact while not overtaxing you. 

You’ll learn: 

• How to use data to drive your social media strategy. 
• Best practices for running social media experiments. 
• Tips for repurposing and reusing content efficiently so you never struggle to find something to post.