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In this session, Katie Gancarz of Hyatt Hotels Corporation will share how you can create thumb-stopping content across social media channels while leveraging data-driven insights, existing available content, and cultural insights and trends, no matter your budget size. This session will highlight how World of Hyatt’s social creates beautiful, engaging social media content across different channels and builds upon learnings with performance insights. 

Takeaways include: 

  • Tips for how to combine data-driven insights and cultural trends in the content planning stage
  • Pointers on how to elevate available assets of any kind with free tools 
  • Best practices for creating eye-catching video content 

Katie Gancarz
Senior Manager, Social Media
Hyatt Hotels Corporation