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Influencers and creators are amassing big trust among consumers and it’s no secret they’re the key to a complete social media strategy. And while it can be difficult to imagine having to rationalize investing in influencers, it’s a day-to-day battle many social media practitioners fight. Building the structure and strategy for a brand influencer program is critical…and showing the impact of that program on your marketing efforts and business can be even more important.

Here’s what we’ll cover in this session:

  • How to make the case for an influencer program budget and rationalize spend to leadership
  • Creating an influencer content strategy that works hard for your brand but chases after business objectives
  • How to build reporting that shows brand AND business impact to your peers and leadership

Alyssa Santoli
Sr. Manager, Social Media & Influencers