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In today's digital landscape, the ability to extract actionable insights from social listening is crucial for driving strategic decision-making at the highest levels. This session will not only explore but also equip you with the practical skills to effectively gather, analyze, and present social listening insights that resonate with senior leadership. You'll learn how to tailor your data storytelling to align with executive priorities, ensuring your insights are clear, impactful, and directly tied to business goals. By focusing on actionable strategies and aligning key insights with business objectives, this talk will provide you with the tools to elevate your communication of social listening data to drive decision-making.
Key Takeaways:
- How to identify the most relevant social listening insights for senior leadership
- Strategies to align social listening insights with business objectives and KPIs
- Techniques to simplify and streamline data storytelling for executive audiences
- Best practices for creating visually compelling, high-level presentations that drive actions
- Examples of successful communication strategies for social listening insights
Ellen Tseng
Head of Social Listening and Intelligence
Cash App