Organic vs. Paid Social Media: An Integrated Strategy That Works

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In today’s digital marketing era, maintaining a consistent and engaging social media presence shouldn’t break your budget or drain all your resources.

You will leave this session knowing how to better create and mobilize a holistic strategy that focuses on the strengths of your organic and paid social media tactics while driving engagement, elevating your brand and supporting demand generation.

This session will cover:

• How to develop your social media audience based on your ICP (ideal customer profile) and how to consistently engage your followers with persona focused content.
• Best practices for identifying successful organic content that can be further amplified for paid re-targeting efforts.
• Creative employee advocacy tactics that you can use to generate unique organic content that is perfect for boosting or setting the stage for a higher CTA ad.
• What metrics should you focus on to identify in real-time a successful paid/organic campaign and how to articulate that to leadership.
• Tactics that will enable marketers, at both smaller startups and enterprise level organizations, to better analyze data from paid initiatives to fuel higher engagement organic posts and visa versa.