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Join us for an immersive 3-hour workshop divided into three chapters, each featuring breakout sessions and ample time for questions. We'll embark on a journey to establish a Google Analytics 4 (GA4) account from the ground up. 

Witness a live screen share with Brenton as he navigates through GA4's Setup Assistant, providing real-time guidance every step of the way. Next, delve into Google Tag Manager (GTM), where we'll harness data directly from your website to seamlessly integrate it into GA4 for comprehensive tracking. Concluding the workshop, we'll explore advanced techniques for maximizing GA4 reporting capabilities and address common reporting challenges.

Key takeaways:

  • Mastery of GA4 implementation
  • Utilizing GTM to transmit tailored events to GA4 for precise conversion tracking
  • Techniques for filtering and segmenting data within GA4


Chapter 1: Getting Started with GA4

(40 minutes)

  • Understanding UA versus GA4 (Poll: Familiarity with GA4)
  • Live “Setup Assistant” walkthroug
    • Defining key audiences for tracking
    • Linking GA4 to Google Ads
    • Breakout session for hands-on practice
    • Q&A session

Chapter 2: Event and Conversion Configuration using Google Tag Manager

(100 minutes)

  • Introduction to GTM and its functionality
  • Setting up a new GTM Account and linking it to GA4
    • Live creation of three tags to monitor three distinct events using GTM (Poll: Lead generation vs E-commerce)
    • Breakout session for practical exercises
    • Q&A session
  • Utilizing GA4’s DeBug View for pageview and event tracking testing
    • Breakout session for further exploration
    • Q&A session
  • Converting Events into Conversions in GA4

Chapter 3: Data Interpretation in GA4

(40 minutes)

  • Overview of reporting features in GA4
    • Segmenting data based on multiple dimensions
    • Filtering reports according to events and conversions
    • Enhancing reports with additional metrics
  • Addressing common data issues
    • Ensuring accurate channel groupings
    • Achieving audience eligibility for paid ads
  • Conclusion and final Q&A session


Brenton Thomas