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Join us for an immersive workshop designed to transform your approach to content creation through the power of AI. Our agenda is structured to provide a comprehensive understanding of AI use cases for content creation, practical experience with cutting-edge tools, and collaborative discussions to enhance your content strategy. Your instructor will guide you through AI creation of images, text, and video. This workshop will include educational segments, breakout sessions, and hands-on activities to ensure you leave with actionable insights and skills.
Key Takeaways:
- Practical Application: Hands-on activities will allow you to experiment with AI tools for generating and optimizing content.
- Visual Content Creation: Learn how to create and enhance images and videos using AI, making your content more engaging.
- Strategic Integration: Get insights on how to incorporate AI-driven content strategies into your existing marketing plans.
TRAINING AGENDA & ACTIVITIES
Chapter 1: Understanding AI in Content Creation
15 Minutes - Education
- Introduction to AI in Marketing: What AI can do for content creation
- Key AI Tools: Overview of popular AI tools and platforms for marketers
- Case Studies: Successful examples of AI-driven content strategies
10 Minutes - Breakout Session
- Group Discussion: Identifying AI opportunities in your current content strategy
10 Minutes - Learning Share Out
- Sharing insights and ideas from breakout sessions with the larger group
10 Minutes - Break
Chapter 2: Implementing AI in Your Content Strategy
20 Minutes - Education
- Content Ideation: Using AI for generating content ideas and topics
- Content Creation: How AI can assist in writing, editing, and optimizing content
15 Minutes - Hands-On Activity
- Experimenting with AI tools for content ideas and topics
10 Minutes - Learning Share Out
- Sharing experiences and outcomes from the hands-on activity
10 Minutes - Break
Chapter 3: Visual Content: Leveraging AI for image and video creation
Part 1: Introduction to AI in Visual Content Creation
15 Minutes - Education
- Overview: How AI is transforming image and video creation
- AI Tools for Visual Content: Introduction to tools like Canva, Adobe Sensei, Lumen5, and others
- Generating Images: Using AI to create original images and graphics
- Editing and Enhancing: Automating photo editing, retouching, and enhancements with AI
15 Minutes - Hands-On Activity
- Practical Exercise: Creating and editing images and videos
- Participants will use the tool to generate and enhance images based on given prompts
5 min break
Part 2: Video + AI
10 Minutes - Education
- Video Creation: Using AI to produce engaging videos quickly (e.g., Lumen5, Magisto)
- Editing and Enhancement: Automating video editing, adding effects, and optimizing for platforms
15 Minutes - Hands-On Activity
- Practical Exercise: Creating and editing images and videos
- Participants will use the tool to generate and enhance images based on given prompts
15 Minutes - Learning Share Out
- Group Discussion: Sharing images and videos created during the hands-on activity
- Feedback and insights from participants on their experience
5 Minutes - Closing Remarks
- Summary of key takeaways
- Additional resources and next steps for integrating AI into your content strategy
Efri Dereje
Senior Marketing Manager
Gebeya Inc.