Agenda

10:00am–10:20am PDT
TikTok: Drive Growth & Create Engagement for Your Brand

ABOUT THE SESSION

TikTok is the fastest growing social network. With people spending more time at home and on social networks, TikTok is the new place people are spending their time.

In this session, you will learn what works on TikTok now, how brands and influencers are creating appropriate content and follower engagement during the pandemic with examples, and learn tactics to build out your strategy for the rest of 2020.

10:20am–10:30am PDT
Q&A with Speaker Tuck Ross

10:30am–10:50am PDT
Service Journalism and Brands in the Age of COVID-19

ABOUT THE SESSION

Hear how one U.S.-based health system is mobilizing expert physicians to address critical questions, fears, and anxieties of its community. 

10:50am–11:00am PDT
Q&A with Speaker Andrew Hanelly

11:00am–11:20am PDT
How TNAA Continues to Build Relationships During Social Distancing

ABOUT THE SESSION

Social distancing brings a unique opportunity to promote your brand’s culture while increasing the engagement of people who are finding themselves online more. It’s important for your brand to drive relationships through your social strategy, building a loyal following and higher retention rates in the process. TNAA took action with #TNAAcares, showcasing how the company culture breaks office wall barriers and cares for their nurses. This session will walk through ways to engage your audience amidst COVID-19.

11:20am–11:30am PDT
Q&A with Speaker Noressa Kennedy Hinkler

11:30am–11:50am PDT
How Walmart is Approaching Transparency on Social Media

11:50am–12:00pm PDT
Q&A with Speaker Marissa Kargas

12:00pm–12:20pm PDT
How to Choose the Best Micro Influencers for Your Brand – 5 Easy Steps

ABOUT THE SESSION

In today’s chaotic digital world, brands are looking for a genuinely authentic way to reach and connect with their audience. Businesses are now recruiting social media micro-influencers to help them promote their products and services. In this brief session, learn why this is so important and see how you can get the right influencers for your business in 5 easy steps, plus important tips to keep in mind when formulating mindful campaigns during the pandemic. 

12:20pm–12:30pm PDT
Q&A with Speaker Dean DeLisle

12:30pm–12:50pm PDT
Brands Doing Influencer Marketing Right During the Pandemic & How Your Brand Can, Too

ABOUT THE SESSION

As people spend more time online, they are turning to influencers for information and entertainment. 

That’s why smart brands are leaning on influencer marketing to reach out to their target audiences. 

With influencer-generated content, they can engage their target audiences without seeming insensitive. 

This session will discuss how brands are collaborating with influencers during the pandemic to highlight a cause, boost brand awareness, and improve customer loyalty.

12:50pm–1:00pm PDT
Q&A with Speaker Shane Barker

1:00pm–1:10pm PDT
Closing Remarks & Conclusion of Summit