Mary Olivieri is the EVP, Executive Creative Director of the fully-integrated agency – CBD Marketing, and student of the Second City Training Center. With more than 25 years of copywriting experience under her belt, she has led scores of communications professionals and creative writers in delivering materials designed to truly resonate with business and consumer audiences of all types. Through custom-created, improvisational-based exercises and interactive workshops – her approach to the craft of writing has often been called “zen-like” and “groundbreaking”. Mary has created award-winning advertising and marketing communications, and has given voice to many brands, including Pringles, Firestone, Harley Davidson and even Dos Equis’ Most Interesting Man.
Mary Olivieri’s Session(s):
11:00 am–12:00 pm PDT — Wednesday, June 10, 2020
Today we are being challenged to communicate flawlessly and with agility…and often on the same topic over and over again. How can you bring a fresh perspective to your company’s communications and in a way that will engage the reader? And how can you change your own way of thinking in order to discover new approaches and angles?
Find out here.
These improvisational-based exercises will help you break through writing blahs…and everyone’s expectations. Whether it’s a press release, post, or PowerPoint, this is where the magic starts.
Creating engaging, storied and relevant content is more important than ever. But with tight budgets, even tighter deadlines, and your bandwidth at a minimum, it can be daunting. So, you can either regularly repeat the mantra “this is NOT fair” under your breath or you can tap into some creative and informed processes to turn your content into focused, compelling and engaging communication.
Join CBD Marketing's Executive Creative Director Mary Olivieri, and VP of PR, Social Media and Content Marketing Bob Musinski in this interactive session where you will learn proven and unique ways to access both sides of your content brain – from generating truly creative and engaging written and visual content, to organizing it all into a turnkey process designed to make your life easier. Plus, see how they’ve done the same for top companies like Whirlpool Corporation and Firestone Building Products.