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Chad Berndtson

Senior Director, Content Marketing

Chad Berndtson is senior director of content marketing and internal communications at Tanium, which provides a proven platform for endpoint visibility and control to some of the world’s largest enterprises and governments, including half of the Fortune 100. Previously Chad was director of content marketing at Palo Alto Networks and a content and social media strategist at Cisco, following a lengthy career as a business journalist with CRN and other publications. He lives in the New York City area.

Chad Berndtson’s Session(s):

10:00 am–10:45 am PDT — Tuesday, June 9, 2020

Panel: Creating Meaningful Social Media Relationships through Content

This panel will discuss best practices and case studies on topics including:

  • Creative processes for content focused on relationship-building
  • How to recognize and honor highly engaged audiences
  • Opportunities for content to play a huge role in brand trust and loyalty
  • Most valuable data metrics for getting a sense of which content is resonating best with your audience (and what to do with those metrics!)
  • Recapturing unengaged followers who may have stopped seeing you in their newsfeed
  • Organic strategies for capturing new followers vs maintaining relationships with longstanding followers

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