As Founder and CEO of Forward Progress, Dean leads his core team to provide digital influencer marketing solutions, serving over 2,000 corporate clients over the past 15 years. In 2012 Dean created and released a Social Influencer Development Platform known as Social Jack™, successfully training over 100,000 professionals on Social Selling, B2B Influencer Marketing and Social Streaming. Their curriculum is used globally by Fortune 500 companies, Associations, Conferences and Universities to instill best practices related to the effective use of social networks, digital marketing, streaming, and video. Dean is host of his own Podcast, Influence Factory, where he enjoys exclusive interviews with leading business influencers. His recent book, FIRST, The Street Guide to Digital Business Influence gives the reader proven essential steps and tools to develop thought leadership and recognition in their industry.
Based in Chicago, Dean also enjoys time with his family, and yes, some of that family time is spent in the dojo: Dean and his son are both 3rd-degree black belts in Tae Kwon Do. He and his family also enjoy supporting community theater.
Dean DeLisle’s Session(s):
In the buzzing world of Influencer Marketing, it’s easy to overlook the obvious Influencers, your very own employees. In this workshop, we will cover the newest scope of Influencer Development, how to empower your advocates and convert them to influencers. We will work on a methodology called “Social Teaming” to get employees selected, onboard and working on together on behalf of the brand. We will cover how to connect your inside influencers with external influencers to increase engagement in a whole new way. There will be several case studies also presented, and you will have access to sample employee training materials, content maps, content calendars and other tools used to roll this out for your organization.
Join Dean DeLisle, creator of Social Jack Business Influencer Development Platform, as he shares his team’s system for managing the whole 8 step process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level, from the inside out.