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Ryan Peña

Social Media Strategist
Be The Match

Ryan Peña is an Innovator and Strategist with over 10 years experience in the marketing and social media field. He’s known for implementing highly innovative solutions into rapidly changing environments. Currently, Ryan works at Be The Match to elevate their social media strategy and help change the lives of patients battling blood cancers or blood diseases. As a global speaker, he loves to share his learnings along the way while meeting and learning from others. Most recently, Ryan spoke in Egypt at the World Youth Forum alongside the President!

Whenever he breaks away from the internets, you can expect to see him with his 2 girls and wife, at a coffee shop or commuting on his bike.

Ryan Peña’s Session(s):


12:00 pm–12:40 pm PDT — Wednesday, June 10, 2020

Using TikTok for an Innovative Marketing Approach

Think of TikTok as one BIG video meme platform, with over 800 million active monthly users. While studying it and leveraging it for brands, I've uncovered some interesting strategies that are completely different from traditional social platforms. Some of these posts get millions of views and likes...yet brands aren't engaging or working with these self-made influencers...a missed opportunity?

During this talk, you will walk away with knowledge about:

  • What TikTok is and why marketers should care 
  • Micro-influencer examples and how/when brands should engage 
  • What brands are integrating TikTok into their strategy 
  • Dissecting a viral case study that is SAVING LIVES
  • A realistic approach to social listening, data, and analytics within the platform

Using Data, Metrics, and Tools to Drive ROI

Yassss…we know content is King/Queen and YAAASSS…we know that video is the future of social. While those best practices are critical to success for brands, we also need to know how to show this success in a meaningful way to our leadership team. Data, metrics, and tools come together as critical ways to tell a story on how our work in the social media space is affecting ROI for organizations. 

In this talk, you can expect to learn the following:

  • Real examples of using data to inform what works/what doesn't
  • How to use data to help redefine your social strategy
  • Free & not-free tools you can use, depending on your budget
  • How data can increase your budget for social

Check out our early bird ticket prices!
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