Ryan Peña is a digital marketing leader with over 10 years of experience in both B2C and B2B organizations. He’s known for implementing highly innovative solutions into rapidly changing environments. Currently, Ryan works at Be The Match to help save the lives of patients battling blood cancers or blood diseases. As a global speaker, he loves to share his learnings along the way while meeting and learning from others. Most recently, Ryan spoke in Egypt at the World Youth Forum alongside the President!
Whenever he breaks away from the internets, you can expect to see him with his 2 girls and wife, doing crazy running streaks in subzero temps, or drinking way too much coffee.
Ryan Peña’s Session(s):
12:00 pm–12:40 pm PDT — Wednesday, June 10, 2020
Think of TikTok as one BIG video meme platform, with over 800 million active monthly users. While studying it and leveraging it for brands, I've uncovered some interesting strategies that are completely different from traditional social platforms. Some of these posts get millions of views and likes...yet brands aren't engaging or working with these self-made influencers...a missed opportunity?
During this talk, you will walk away with knowledge about:
Yassss…we know content is King/Queen and YAAASSS…we know that video is the future of social. While those best practices are critical to success for brands, we also need to know how to show this success in a meaningful way to our leadership team. Data, metrics, and tools come together as critical ways to tell a story on how our work in the social media space is affecting ROI for organizations.
In this talk, you can expect to learn the following: