Jim Tobin is president and founder of Carusele, the leading influencer marketing company for consumer brands and retailers. Jim is also the CEO and founder of Ignite Social Media, the original social media agency. He’s worked on social media and influencer campaigns for clients including Microsoft, Chrysler, Pepsi, Walgreens, Samsung, Vera Bradley, Nestle and many more. Jim also wrote the books “Social Media is a Cocktail Party” in 2008 and “Earn It. Don’t Buy It.” In 2013.
Jim Tobin’s Session(s):
9:00 am–9:10 am PDT — Friday, June 12, 2020
In the United States, the Federal Trade Commission enforces advertising disclosures and they've made it clear for years now that influencer marketing falls within their purview. Both brands and influencers have come under their scrutiny. After this session, brand, influencers and their agencies will have clear steps to take to stay compliant with the FTC guidelines. You'll know the importance of phrases such as "meaningful connection" and "clear and conspicuous" and why leaning into them will not hurt the performance of your content.