Tuck Ross is an award-winning, strategic innovator with 18+ years of marketing, digital, E-commerce, and content strategy experience in consumer-centric environments. His background across entertainment, retail and financial services, features runs at Disney, ABC Networks, Hasbro, Guitar Center, Synchrony, and BBVA, leading consumer marketing & digital strategy, DTC acquisition, CRM, paid media, social media, content marketing, and digital product development.
Currently, Tuck is a keynote speaker, podcaster, blogger, and coach teaching marketing strategy, content marketing, social media strategy including TikTok.
Find him on LinkedIn, Instagram, Twitter, TikTok at @tuckross.
Tuck Ross’s Session(s):
9:10 am–9:50 am PDT — Friday, June 12, 2020
More than 90% of Millennials are active users on social media with an estimated buying power of $65 billion (Nielsen) and GenZ has eclipsed this with an estimated $100 billion buying power. There is a lot of chatter about emerging social media channels and where brands and curators should make their investments in 2020 and beyond to tap into these key audiences that have a tremendous impact on the future of our economy. With an increased focus on community, privacy, snackable and video content and authentic experiences, hear how brands and creators are thinking outside the box to get the most impact.