Tuck Ross is an award-winning, strategic innovator with 15+ years of marketing, digital, ecommerce, retail, and management experience in consumer-centric environments. Tuck joined Synchrony’s Care Credit brand as SVP, Consumer Products and Marketing, in January 2018 to drive innovation in financial and digital products in addition to managing the customer brand and marketing strategy.
Current responsibilities include product portfolio and consumer marketing strategy and go-to-market programs, including digital services, content and the customer relationship lifecycle. Prior to Synchrony, Tuck led brand marketing & digital strategy at BBVA and Guitar Center. He also led strategic marketing and digital business programs at Disney, Hasbro, Bank of America, and Ergobaby, driving retail and entertainment consumer marketing and sales, CRM, paid & social media, content, and digital product development.
Additionally, he likes to share his experiences to help the marketing community as a keynote speaker, blogger/vlogger, and as co-host of the “Social Currency” marketing podcast.
Tuck Ross’s Session(s):
9:10 am–9:50 am PDT — Friday, June 12, 2020
More than 90% of Millennials are active users on social media with an estimated buying power of $65 billion (Nielsen) and GenZ has eclipsed this with an estimated $100 billion buying power. There is a lot of chatter about emerging social media channels and where brands and curators should make their investments in 2020 and beyond to tap into these key audiences that have a tremendous impact on the future of our economy. With an increased focus on community, privacy, snackable and video content and authentic experiences, hear how brands and creators are thinking outside the box to get the most impact.