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Caleb Gardner

Managing Partner
18 Coffees

Caleb Gardner is an insatiably curious strategy consultant with unique professional experience, from startups to nonprofits, from Fortune 100 clients to presidents. In addition to a formidable career in private sector at Edelman and Bain & Company, Caleb was the lead digital strategist for President Obama's political advocacy group, OFA, bringing his unique leadership to one of the largest digital programs in existence.

Now as the co-founder and managing partner of 18 Coffees, a strategy and innovation firm for the mission economy, Caleb helps build capability within businesses trying to change the world, powered by a community of 21st century talent. 18 Coffees has worked with innovators and upstarts, nonprofits and foundations, and enterprise and legacy companies to help them solve problems, bring ideas to life, and get a foothold in the future.

Caleb Gardner’s Session(s):


10:00 am–10:45 am PDT — Tuesday, June 9, 2020

Panel: Creating Meaningful Social Media Relationships through Content

This panel will discuss best practices and case studies on topics including:

  • Creative processes for content focused on relationship-building
  • How to recognize and honor highly engaged audiences
  • Opportunities for content to play a huge role in brand trust and loyalty
  • Most valuable data metrics for getting a sense of which content is resonating best with your audience (and what to do with those metrics!)
  • Recapturing unengaged followers who may have stopped seeing you in their newsfeed
  • Organic strategies for capturing new followers vs maintaining relationships with longstanding followers

10:00 a.m–10:45 am PDT — Wednesday, June 10, 2020

Keynote: Change As a Core Competency: Communicating for the Next Crisis

Social media success depends not just on great social media strategy and execution, but on adapting your entire organization to be able to take advantage of new opportunities in technology and communications. That was true before COVID-19, but now the ability to change quickly will be the difference between survival and irrelevance. Digital transformation is a team sport, and everyone needs to be in the game. Using case studies from his career in strategy and innovation consulting -- and especially examples from his experience running successful digital teams at the highest levels -- Caleb Gardner will talk about how to make change a core competency, so you're prepared not just for this crisis but for the next one.


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