Faith & Worship   |    SMSsummit Corporate   |    Higher Ed   |    Small Businesses   |    First Responders 2021 Talk to a live rep: 888-409-4418

Jon Frederick

Director of Social Media
Nickelodeon

Jon Frederick is the director of social media at Nickelodeon. His team manages the editorial, fan engagement, and programming strategies for Nickelodeon across 100+ social media accounts. Since 2010, Jon has worked on developing Nickelodeon's wide social media portfolio, including the launch of the brand’s official Instagram and TikTok accounts, building the “SpongeBob SquarePants'” social following to more than 80 million digital fans; and kicking off the social integrations for Nickelodeon's “'90s Are All That” experience (now known as “NickRewind).”

Jon Frederick’s Session(s):


10:00 am–10:45 am PDT — Tuesday, June 9, 2020

Panel: Creating Meaningful Social Media Relationships through Content

This panel will discuss best practices and case studies on topics including:

  • Creative processes for content focused on relationship-building
  • How to recognize and honor highly engaged audiences
  • Opportunities for content to play a huge role in brand trust and loyalty
  • Most valuable data metrics for getting a sense of which content is resonating best with your audience (and what to do with those metrics!)
  • Recapturing unengaged followers who may have stopped seeing you in their newsfeed
  • Organic strategies for capturing new followers vs maintaining relationships with longstanding followers

Check out our early bird ticket prices!
Copyright © 2020 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct