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Liz Wassmann

Brand Manager
Farmer's Fridge

Liz Wassmann is a Brand Manager at Farmer’s Fridge, overseeing social, email, content, copy, and partnerships for the rapidly expanding food start-up. Previously, Liz worked at an ad agency developing email strategy for brands like Crate & Barrel, CB2 and Lands’ End. Before that, she spent three years overseeing social media for Stella & Dot and sister brands Keep Collective and Ever Skincare. She started her career in Silicon Valley writing content and managing social media for Randi Zuckerberg. She attended Santa Clara University and studied English.

Liz Wassmann’s Session(s):

11:00 am–11:40 am PDT — Tuesday, June 9, 2020

Producing Consistent Content with Limited Resources for Small Businesses

Brands can often leave social at the bottom of the priority ladder - creating social content as an afterthought, rather than a core tenet of marketing strategy. In her talk, Liz will focus on ideas for keeping a robust content funnel full as a small brand with limited time, money, and design/photo resources to dedicate to keeping social fresh. 

Liz will share the (free!) content calendar system she uses, tips for taking and editing photos on your phone without a photography background, and ways to create graphics without any design software. I’ll also dive into content ideas and categories that any small business can pull. 


  • How to do photoshoots in your office in 2 hours for $50
  • How to design graphics you would post without Adobe Creative Suite or a design background
  • How to build a content calendar through content category types so you know in advance what you’ll post and how you’ll source the content
  • How to report on social media impact for executives

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