As 3Q Digital’s Director of Video Strategy, Tom Leonard works alongside 3Q’s clients to fuel growth through video advertising. From developing creative strategies that deliver results, measurement frameworks to understand the full impact, and best practices to harness the latest and greatest ad tech, Tom helps clients navigate largely untapped and underutilized channels, making them more powerful than simply an alternative to TV. Tom works within 3Q Digital’s ‘Growth Sciences’ team, a group focused on innovating for 3Q’s most growth-oriented clients. As a Chicago native, Tom loves his city but enjoys escaping the flatlands of Illinois to hike and camp far from the city lights.
Tom Leonard’s Session(s):
Online advertising is incomplete without tapping into the second largest search engine that boasts 2+ billion monthly active users. In the last few years, YouTube has evolved from a “should-probably-be-there” channel to a “need-to-be-there” channel that advertisers can't ignore. Tom Leonard, 3Q Digital’s Director of Video Strategy, will explain what you need to know about getting started on and getting the most out of YouTube advertising. He’ll cover creative best practices, the newest YouTube features, and how to analyze the right metrics. This session will help participants plan, launch, optimize, and evaluate campaigns, all while using case studies to bring everything to life.