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Jade Sherman

Partner; Alternative Programming, Digital Media, Licensing and Branding
A3 Artists Agency

Jade Sherman has been integral to the expansion and success of the digital division at Abrams Artists Agency, where she has worked with a multitude of social media influencers who have been significant in creating enormous tracking with fans and brands. Her experience in new business development and deal negotiations on behalf of clients in areas of hosting, brand ambassadorship, and digital advertising campaigns has been instrumental in her talent’s exponential growth. She’s been able to leverage her clients’ digital platforms into ancillary revenue opportunities in the form of branded content partnerships, unscripted shows that live separate from their social platforms, podcasts, and books. In 2019, Variety magazine named her to their New Leaders list, highlighting 40 entertainment executives under 40. Later that year, Business Insider named Jade as one of the top talent agents for YouTube creators and influencers.

Jade Sherman’s Session(s):

12:20 pm–1:00 pm PDT — Thursday, June 11, 2020

Brand Case Study: Creating Home Run Partnerships: How Home Chef Found a True Collaborator in Andrew East

Influencer marketing has exploded in recent years and it is no secret why. Brands have realized the value of influencer partnerships and are dedicating a sizable portion of their marketing budgets to content creators that align well with the brand and their target market. Creators can leverage their skills, expertise and social presence to monetize their influence, while brands are able to reach new and key audiences in unique ways. 

Join Abrams Artists Agency agent Jade Sherman, creator and influencer Andrew East, and Home Chef influencer marketer Lauren Hurt as they demonstrate what a successful partnership looks like. Learn how to employ specific strategies that are mutually beneficial and result in a win-win situation for both the creator and the brand.

Takeaways include:

  1. The agent’s vital role in identifying Home Chef as the right match for creator Andrew East.
  2. The value of trust that companies have in the creators they choose to represent their brand
  3. Understand the main goals of each party, how they differ from one another, and how to approach them
  4. Integrate in different ways that go beyond social media platforms and have potential crossover

Check out our early bird ticket prices!
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