Amisha Gandhi is Vice President, Influencer Marketing, SAP Ariba leading the Analyst, Brand Partners/Communities, Influencer Marketing and Advocacy programs. Previously with SAP, she created the Global Influencer Marketing program and took it from pilot to a full-scale global function across SAP – to drive influencer marketing across the entire customer journey from awareness to demand-gen to advocacy.
Amisha Gandhi’s Session(s):
Fraud in B2B and B2C influencer marketing is a well-known problem. Fortunately, there are - tools to help you detect fake followers on social media, but how do you ultimately decide who are the relevant influencers for your campaigns? And more importantly, do those influencers have the audience you are trying to reach and influence?
We have all heard about the fake follower farms and gamified influence which makes it seem overwhelming and even futile, but in this session, Amisha and Tom will guide you through the process to analyze and discover the “real” influencers for your brand.
What you’ll walk away with: