Justin is a proud Detroit native specializing in growth-stage marketing. He received his bachelor’s degree in Marketing at Arizona State University and his MBA in Brand Management, Marketing & Corporate Strategy from Vanderbilt. His passion is in helping organizations establish their brand, product extensions, content creation and launch strategy.
He has honed his craft in organizations of all sizes including Reynolds American, Mattel Toys, Kenny Chesney’s Blue Chair Bay, Asurion, M Street Entertainment Group, and Burn Boot Camp over the past two decades. His experience has spanned a multitude of industries that include tobacco, toys, liquor, insurance, hospitality, apparel, health & fitness and small appliance. The perspective gained through these assignments has become an invaluable toolkit he uses to tackle each new challenge.
As Senior Director of Brand Activation at Drinkworks (a joint venture between Anheuser-Busch & Keurig), Justin leads consumer-facing creative and paid media. He believes marketing is simple and that simplicity thrives when the alignment of product differentiation and consumer needs is communicated in everyday language.
Justin Hawkins’s Session(s):
10:00 am–10:45 am PDT — Friday, June 12, 2020
Get the latest advice on creating and executing a best-in-class influencer marketing campaign strategy, from first steps to tips for long-lasting success. In this panel, brands and agencies will learn the importance of a great content angle and providing the right kind of influencer direction that still leaves room for personal style and creativity. With examples of how best to integrate influencer marketing into an overall brand plan and takeaways for designing a campaign brief and prioritizing QA, influencer experts and amateurs alike will learn valuable skills for bringing their next campaign to life.