Phil Ranta is a pioneer of the digital media revolution with 15 years of experience in the digital video space as a creator and executive. As the COO of Wormhole Labs, Ranta is guiding the development and strategy of technology that allows users to volumetrically capture scenes within the real world, then represent themselves in the world as avatars to as they would in real life including meeting, chatting, and commerce. Previously, Ranta was Head of Gaming Creators, North America at Facebook where he managed a team focused on signing and managing game live-streaming talent, evangelizing new products to the market, and building programs for creators to find success on the Facebook platform. He was also the COO of Studio71, Head of Creator Networks at Fullscreen and Mobcrush, and a professional comedian.
Phil Ranta’s Session(s):
11:40 am–12:20 pm PDT — Friday, June 12, 2020
Live streaming participation has skyrocketed within the last year, with Facebook & Instagram Live up 50 percent, Twitch 87 percent, and YouTube Live 90 percent. We’ve seen gaming lead the charge in the live streaming space; with gamers regularly streaming for up to six hours at a time, they’ve grown some of the most engaged online fanbases in existence --and brands are starting to take notice.
The top live stream gamers have become even more valuable than traditional YouTube or social media influencers. Twitch competitors like Mixer, YouTube Gaming, and Facebook Gaming are gaining market share by bringing influencers to their platforms. But even beyond gaming, live streaming has spilled over into other categories including music and cooking platforms, which opens up live streaming to even more audiences with unique passions, creating whitespaces for marketers and brands.
Hear from Brendan Gahan, Partner & Chief Social Officer at Mekanism; and Phil Ranta, Head of Gaming Creators, North America at Facebook, on how brands can leverage the growing focus on streaming as part of their larger social strategies, and why they’ll need to lean into fear for the largest ROI.