Reesa Lake is a Partner and EVP at Digital Brand Architects, where she leads development with brands, agencies, publishing houses, and digital networks, amongst others. With over fifteen years of media experience, from traditional print to television to digital, Reesa is one of the foremost experts in branded content and integrations, marketing and branding.
Reesa plays an instrumental role in helping build a world-class portfolio of digital influencer clients, which include Rachel Parcell of Pink Peonies, Camila Coelho, Amber Fillerup Clark of Barefoot Blonde, Paola Alberdi, and many more who now have stand-alone brands. Four years ago, Reesa launched the Brand Partnership division at DBA where she built a team to supports the entire company. Having been behind thousands of the most known influencer programs with brands that range from Amazon to Volvo as well as the strategic positioning of the industry's most coveted talent, she is a pioneer in the social media space.
Prior to joining DBA, Reesa served as a Producer for NBC¹s Great American Health Challenge and led sponsorship sales for live events. She started her career in public relations creating and implementing strategies for brands including Yigal Azrouel, Donna Karan Hosiery, and more.