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Tuesday, June 9, 2020    12:20 pm–1:00 pm PDT

Serve the Community You Sell To with Content Marketing

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As content marketing grows in marketer popularity, so do consumers’ expectations for the value that it drives in their lives. Through our research and experience, we’ve found that projects borne from a commitment to audience service tend to develop stronger audience relationships and bring more value back to the organizations that fund them. 

Simply put, marketers who invest in editorial programs focused on serving the communities they sell to build trust, relevance and relationships which drive value back to the brand. In this session, we’ll show the attendees how to get started.

Attendees will learn:

  • How to find a unique opportunity to serve your audience
  • How to package your expertise into signature content franchises
  • How to distribute your content for maximum impact for your audience and brand


Andrew Hanelly

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