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As social media professionals our work sits at the intersection of the culture and technology; the nexus of trends and innovation, where the next big thing is always just about to happen. Strategy, content production, and communication will experience an incredible change in the next several years, as social media continuously expands to include new technologies, platforms, and business models. How will this happen, and how can we make use of these insights in our day to day work?
In the third installment of this annual keynote, Ian explores the near and distant future of social media, communications technology and their impact on culture and commerce.