Creating Meaningful Social Media Relationships through Content

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This panel will discuss best practices and case studies on topics including:

• Creative processes for content focused on relationship-building
• How to recognize and honor highly engaged audiences
• Opportunities for content to play a huge role in brand trust and loyalty
• Most valuable data metrics for getting a sense of which content is resonating best with your audience (and what to do with those metrics!)
• Recapturing unengaged followers who may have stopped seeing you in their newsfeed
• Organic strategies for capturing new followers vs maintaining relationships with longstanding followers