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Tuesday, June 9, 2020    10:00 am–10:45 am PDT

Creating Meaningful Social Media Relationships through Content

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This panel will discuss best practices and case studies on topics including:

  • Creative processes for content focused on relationship-building
  • How to recognize and honor highly engaged audiences
  • Opportunities for content to play a huge role in brand trust and loyalty
  • Most valuable data metrics for getting a sense of which content is resonating best with your audience (and what to do with those metrics!)
  • Recapturing unengaged followers who may have stopped seeing you in their newsfeed
  • Organic strategies for capturing new followers vs maintaining relationships with longstanding followers

Caleb Gardner
Managing Partner
18 Coffees


Jon Frederick
Director of Social Media

Karalyn Zamora
Director of Digital Marketing & Growth
Gravity Products

Chad Berndtson
Senior Director, Content Marketing

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