Influencer Marketing 2020   |    Higher Ed 2020   |    Social Media Advertising   |    SMSS 2020   |    NYC 2020   |    Higher Ed 2020 Talk to a live representative: 888-409-4418
Wednesday, June 10, 2020    9:10 a.m–9:50 am PDT

#ValuableVoices: The Evolution of Influence

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Influencer marketing has been widely debated - one week it’s dying a slow death, the next, it’s the answer to every marketer’s problems. The fact is, it’s here to stay. Consumers are particular about how they let in advertising into their daily lives, and influencer marketing is widely accepted. On most social media platforms, influencers are known for producing visual eye candy, but on Twitter, they’re recognized for their voice. This key difference creates an opportunity to more authentically deliver a message on behalf of a brand. 

In this session, you’ll learn:

  • How top brands are partnering with influencers on Twitter to stand out in unexpected ways 
  • The simple, creative principles that will help you drive conversation

 

Kerrie Smith
Content Strategy Lead
Twitter

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