#ValuableVoices: The Evolution of Influence

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Influencer marketing has been widely debated - one week it’s dying a slow death, the next, it’s the answer to every marketer’s problems. The fact is, it’s here to stay. Consumers are particular about how they let in advertising into their daily lives, and influencer marketing is widely accepted. On most social media platforms, influencers are known for producing visual eye candy, but on Twitter, they’re recognized for their voice. This key difference creates an opportunity to more authentically deliver a message on behalf of a brand. 

In this session, you’ll learn:

• How top brands are partnering with influencers on Twitter to stand out in unexpected ways 
• The simple, creative principles that will help you drive conversation