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Wednesday, June 10, 2020    12:00 pm–12:40 pm PDT

Using TikTok for an Innovative Marketing Approach

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Think of TikTok as one BIG video meme platform, with over 800 million active monthly users. While studying it and leveraging it for brands, I've uncovered some interesting strategies that are completely different from traditional social platforms. Some of these posts get millions of views and likes...yet brands aren't engaging or working with these self-made influencers...a missed opportunity?

During this talk, you will walk away with knowledge about:

  • What TikTok is and why marketers should care 
  • Micro-influencer examples and how/when brands should engage 
  • What brands are integrating TikTok into their strategy 
  • Dissecting a viral case study that is SAVING LIVES
  • A realistic approach to social listening, data, and analytics within the platform


Ryan Peña
Paid Media and Social Media Supervisor
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