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Are you continuing to see declining reach and engagement across Facebook and Instagram? While everyone says businesses must adopt a "pay to play" strategy, not all businesses have an infinite ad budget. What if there was highly engaging content about your business flowing across social media that was trustworthy and all appearing organically? That would be awesome, right? After this inspiring, example-filled, presentation from Tyler Anderson, you'll leave with a step-by-step checklist to get your customers and brand advocates to create endless amounts of content about your product or service. You'll discover why content created by your customers is so impactful, how to get your customers to create content that influences purchasing decisions, how to leverage user-generated content to fuel your marketing, and much more.