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Social media success depends not just on great social media strategy and execution, but on adapting your entire organization to be able to take advantage of new opportunities in technology and communications. That was true before COVID-19, but now the ability to change quickly will be the difference between survival and irrelevance. Digital transformation is a team sport, and everyone needs to be in the game. Using case studies from his career in strategy and innovation consulting -- and especially examples from his experience running successful digital teams at the highest levels -- Caleb Gardner will talk about how to make change a core competency, so you're prepared not just for this crisis but for the next one.