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Live streaming participation has skyrocketed within the last year, with Facebook & Instagram Live up 50 percent, Twitch 87 percent, and YouTube Live 90 percent. We’ve seen gaming lead the charge in the live streaming space; with gamers regularly streaming for up to six hours at a time, they’ve grown some of the most engaged online fanbases in existence --and brands are starting to take notice.
The top live stream gamers have become even more valuable than traditional YouTube or social media influencers. Twitch competitors like Mixer, YouTube Gaming, and Facebook Gaming are gaining market share by bringing influencers to their platforms. But even beyond gaming, live streaming has spilled over into other categories including music and cooking platforms, which opens up live streaming to even more audiences with unique passions, creating whitespaces for marketers and brands.
Hear from Brendan Gahan, Partner & Chief Social Officer at Mekanism; and Phil Ranta, Head of Gaming Creators, North America at Facebook, on how brands can leverage the growing focus on streaming as part of their larger social strategies, and why they’ll need to lean into fear for the largest ROI.