First Responders 2021   |    SMSS Corporate Talk to a live rep: 888-409-4418
Friday, June 12, 2020    9:10 am–9:50 am PDT

How Brands and Creators Can Be Tapping into Emerging Channels for Their Influencer Marketing Campaign

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More than 90% of Millennials are active users on social media with an estimated buying power of $65 billion (Nielsen) and GenZ has eclipsed this with an estimated $100 billion buying power. There is a lot of chatter about emerging social media channels and where brands and curators should make their investments in 2020 and beyond to tap into these key audiences that have a tremendous impact on the future of our economy. With an increased focus on community, privacy, snackable and video content and authentic experiences, hear how brands and creators are thinking outside the box to get the most impact.


Ciara Ungar
Senior Director of Marketing
Authentic Brands Group

 

Juan De Anda
Social Media Content Manager
Orcí

Tuck Ross
TikTok Expert, Coach, Author

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