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In this session, we dive into a case study around how we helped a 120-year-old Consumer Packaged Good brand leverage the power of influencer marketing to freshen up the brand, drive double-digit sales lift, and win the hearts of a whole new generation of consumers.
- Learn how to bring the Made to Stick framework into your campaigns
- Get inspiration from a simple CPG brand that has made big waves
- Learn the value of leveraging influencer generated content far beyond organic social