A Marketer’s Guide to Voice in 2020: How You Can Stay Competitive and Increase Customer Engagement

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With the arrival of 2020 and the new decade, it is safe to say that we have officially entered “The New Age”. Technology is no longer just sitting on the sidelines available to us for when we need it. Emerging technologies like AI and Voice are rapidly changing the technological landscape as we know it and have embedded themselves in our day-to-day lives in ways that we may not event realize solving hidden problems for us right under our noses.

Voice has been the fastest most widely adopted technology in the history of humanity. The 2010’s saw the rise of voice assistant technologies like Siri, Alexa, Google Assistant, and Bixby housed in smart speakers that made it possible for people to accomplish a simple task in a matter of seconds. In 2020 Voice is poised to break out of just smart speakers and start becoming ubiquitous across billions of devices. As a marketer, it is crucial that you begin to develop a strategy to remain competitive and engage your audience in this new channel.

In this thought-provoking and strategy fueled session you will:

• Learn about the fundamentals of Voice, how it works, and why it matters
• Understand the basics of voice search and how you can begin optimizing your content and strategy to own Voice search for your brand in your industry