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B2B doesn’t have to be boring. Despite what we might think (and sometimes see), it’s critical for B2B brands to captivate their audiences, connect on a personal level, and create personality and distinction so they can be memorable and engaging. But what does it take to do that, exactly?
Seasoned marketing exec Amber Naslund of LinkedIn will break down the essentials of breakthrough B2B content including:
Amber Naslund
Senior Content Consultant
LinkedIn