Creating Breakthrough Content for B2B Audiences

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B2B doesn’t have to be boring. Despite what we might think (and sometimes see), it’s critical for B2B brands to captivate their audiences, connect on a personal level, and create personality and distinction so they can be memorable and engaging. But what does it take to do that, exactly? 

Seasoned marketing exec Amber Naslund of LinkedIn will break down the essentials of breakthrough B2B content including:

• Why brand awareness is still critical, and how to incorporate it
• The importance of creating whitespace and content pillars
• The creative tips and tricks that can give your content an edge