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How to Build and Manage a Community on Your Brand’s Social Media

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Ashley will review how to use community management to maximize your budget across paid and organic social media with a focus on Facebook & Instagram.

In this hands-on workshop, attendees will leave with a deep understanding of:

  • Community management best practices that translate across platforms
  • Why conversation is important and how to control it
  • What to look for when evaluating tools
  • Effective strategies for measurement

Who is this training for? Beginner/intermediate Facebook advertisers, community managers, or anyone who wants to gain a better understanding of social communities.


Ashley Vasquez
Associate Director, Social Strategy
Blue Hour Studios

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