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In today’s fast-paced social media landscape reaching your audience at the right time with the right message is both a science and an art. Brands have a wealth of tools and resources available at no additional cost that can help with appropriate audience segmentation across all social platforms.
This session will explore an audience-first action plan for social media: how to best look at your audience, where to find them, and how to segment them. Attendees will be given a high-level overview of how to leverage the audience tools available on Twitter, LinkedIn, and Facebook, and how to get started with an audience map.
Attendees will walk away with: