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Using Audience Segmentation Strategies to Drive Better Marketing Campaigns

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In today’s fast-paced social media landscape reaching your audience at the right time with the right message is both a science and an art. Brands have a wealth of tools and resources available at no additional cost that can help with appropriate audience segmentation across all social platforms.

This session will explore an audience-first action plan for social media: how to best look at your audience, where to find them, and how to segment them. Attendees will be given a high-level overview of how to leverage the audience tools available on Twitter, LinkedIn, and Facebook, and how to get started with an audience map.

Attendees will walk away with:

  • A thoughtful process for determining the best social audience segmentation for their brand on social.
  • Insights into audiences: How specific is too specific? How brands can broadly target specific audiences. How to measure the effectiveness of segmentation.
  • Guidance on how paid and organic social work together to keep audiences engaged.


Sara Zaccaro
Global Paid Social Strategy Lead

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