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In the United States, the Federal Trade Commission enforces advertising disclosures and they've made it clear for years now that influencer marketing falls within their purview. Both brands and influencers have come under their scrutiny. After this session, brand, influencers and their agencies will have clear steps to take to stay compliant with the FTC guidelines. You'll know the importance of phrases such as "meaningful connection" and "clear and conspicuous" and why leaning into them will not hurt the performance of your content.