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Building a Culture of Social Selling

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The majority of organizations have learned and embraced the power of social media, but few have figured out how to harness their greatest asset - their employees. In B2B organizations, it's crucial for your employees to build relationships and establish their expertise. Social media is a powerful tool that can be used to reach those goals, but how do you equip and motivate your employees? 

Join this session to learn how to: 

  • Eliminate fear and other obstacles preventing employees from using social 
  • Gain executive buy-in 
  • Equip and train employees on social media best practices 
  • Create a culture of social selling and employee advocacy


Kelsey Kruzel
Director of Social Media
Core Twelve

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